Local SEO and Google Business Profile management · Northwest Arkansas

You do the work. We make sure everyone can find you.

I keep your Google profile, reviews, listings and website up to date every week, so people searching for what you do find you first. One monthly price with the tools included and no contract.

  • Month to month
  • Your rate doesn't go up
  • You own your accounts

The usual problems

Good local businesses lose calls online for the same few reasons.

Fewer reviews

People call the shop with 40 more reviews, even when your work is better.

Wrong information

Old hours or an old phone number on one site sends customers to a locked door.

A quiet Facebook page

No posts since spring makes a business look closed.

Paying for leads

Angi, HomeAdvisor and Thumbtack fees often cost more than a monthly plan.

Who I help

Local marketing for Northwest Arkansas service businesses.

I work with service businesses in Bentonville, Rogers, Springdale, Fayetteville, Siloam Springs and the towns around them. The plans are the same for everyone. What changes is where I start, because a plumber, a salon and a real estate agent get found in different ways.

Home services and trades

Plumbing, HVAC, electrical, roofing, fencing, landscaping, cleaning

Common problems

  • Fewer Google reviews than competitors
  • One page covering every service, so you show up for one search
  • Paying lead sites for jobs you could get directly

Where I start

  • A review request by text after each job
  • Weekly Google posts with real job photos
  • A page for each service and the towns you cover

Usually: Working Presence

Auto repair, tire and body

General repair, diagnostics, tires, quick lube, collision

Common problems

  • Hours or phone number wrong on at least one site
  • No website, or one that's hard to use on a phone
  • Strong word of mouth but few Google reviews

Where I start

  • Fix every listing so the details match
  • Ask your regulars for reviews
  • A simple site with tap-to-call

Usually: Foundation or Working Presence

Real estate agents and teams

Solo agents, small teams, independent brokerages

Common problems

  • The brokerage website gets the leads, not you
  • No Google profile of your own
  • AI search tools don't mention you by name

Where I start

  • Your own Google profile and a site you control
  • Listing videos and MLS-compliant listing copy
  • Monthly AI search checks and profile fixes

Usually: Front Runner

Restaurants and food trucks

Restaurants, coffee shops, bakeries, food trucks, caterers

Common problems

  • An old menu or hours on Google and Yelp
  • Customer photos look better than yours
  • Reviews nobody has answered

Where I start

  • Menu, hours and specials kept the same everywhere
  • Fresh food photos and weekly posts
  • Every review answered within two days

Usually: Working Presence

Salons, barbers and wellness

Hair, nails, barbers, massage, fitness studios

Common problems

  • No booking link on your Google profile
  • Only on Instagram, so you don't show up on Maps
  • Before-and-after photos that never get posted

Where I start

  • A booking button on Google, Facebook and Instagram
  • Before-and-after posts from your phone photos
  • A review request after each appointment

Usually: Working Presence

Other local services

Insurance, bookkeeping, pet grooming, farm and ranch services, small-town shops

Common problems

  • Listed under the wrong category on Google
  • Nobody has time to post
  • A website that hasn't changed in years

Where I start

  • Correct categories, photos and description
  • Posts written for you and sent for a quick OK
  • A simple, current site

Usually: Foundation

How it works

About two weeks to set up, then the same routine every month.

  1. First

    Free checkup

    A one-page review of how you show up online right now.

  2. Days 1–14

    Setup

    I fix listings, claim anything unclaimed, build your site if your plan includes one, and turn on review requests.

  3. Every week

    Upkeep

    Posts go out, reviews get answered, and your details stay correct. You can approve things by text.

  4. Every month

    Report

    One page showing how many people called, asked for directions or visited your site.

Pricing

Local SEO and Google profile management for one monthly price.

Your rate stays the same

The price you start at is what you pay for as long as you're on that plan. No yearly increases. Hosting, software and the other tools I use are included.

Foundation

$250 /month

Get found and get reviewed

  • Google Business Profile managed weekly
  • Listings fixed on Google Maps, Apple Maps, Bing, Yelp and directories
  • Local SEO basics
  • Review requests and replies
  • 4 Facebook posts a month
  • Monthly one-page report

Includes review and listing software

Start with a free checkup
Most common

Working Presence

$400 /month

Everything in Foundation, plus

  • One-page website, built and kept up to date
  • Facebook and Instagram managed, 10 posts a month
  • Messages answered
  • Seasonal promotions
  • Priority text line

Includes hosting, security certificate and scheduling tools

Start with a free checkup

Front Runner

$600 /month

Everything in Working Presence, plus

  • Multi-page website with a page for each service
  • 16 posts a month and 1 edited video
  • Call tracking
  • Competitor tracking
  • Quarterly planning call

Includes call tracking and video editing software

Start with a free checkup

Google or Facebook ads can be added. Your ad budget goes straight to Google or Meta, so you always see exactly what was spent.

First five clients: half off the first month, in exchange for an honest review and permission to share the results.

Work

What I've done so far

Savant is new. Below is marketing I run in-house for a real estate brokerage, and two concept sites I built to show what the plans include. Client results will go here as they come in.

In-house work I lead

Leslie Cain Realty, Tyler and Lindale, Texas

Short video on Facebook and Instagram

Listing and neighborhood videos edited for Reels, posted on a regular schedule.

+586%Facebook watch time
+259%Facebook views
+747%Instagram views

First half of 2026 vs. the previous six months (Meta Business Suite)

Google Business Profiles

Two office profiles with a regular posting schedule: tips, local spotlights, market updates and sold homes.

4.9stars, 37 reviews (Lindale)
#2"real estate agency Lindale TX"
9,000+Maps views

As of September 2026

First Google Ads program

Buyer, seller and brand search campaigns across eight East Texas markets, with calls, forms and chats tracked in GA4.

~15,000impressions
835clicks
21leads

Launch in summer 2026 through September 2026

Flyer portal for agents

A web portal where agents choose a design and a listing. It pulls the listing details and photos, builds a print-ready flyer with the required brokerage and Fair Housing text, and sends it for approval.

15designs
200+listings
46agents

In pilot, fall 2026

Scheduled marketing tasks

Automated drafts for Google posts, review requests and replies, blog posts and the content calendar, written to brand and compliance rules. A person approves everything before it goes out.

Running since mid-2026

Website search cleanup

New page titles and descriptions on 17 pages, plus structured data and an llms.txt file so search engines and AI tools can read the site.

56 → 100technical SEO score

Summer 2026

Concept projects

Fictional businesses, built to show what a plan includes

Caleb Cain, founder of Savant Marketing

About

Hi, I'm Caleb.

I live in Northwest Arkansas and run marketing for a real estate brokerage: social media, video, Google profiles, ads, the website and the systems behind them. I taught myself most of it.

I started Savant because some of the best businesses around here are the hardest to find online. I keep the price low by keeping the work focused and the overhead small. I won't promise you #1 on Google. I will make sure your information is right, your reviews keep growing, and you see each month what it's doing for you.

You'll deal with me directly, by phone or text.

  • 7 HubSpot certifications
  • Google Ads and GA4
  • Google Business Profile
  • Short-form video
  • Real estate licensing coursework

FAQ

Common questions

Is there a contract?

No. It's month to month. You can cancel any time.

Will my price go up?

No. Your rate stays the same for as long as you're on your plan. If you move to a bigger plan, that plan's price stays the same too.

What's included?

The work and the tools: review software, scheduling tools, website hosting and its security certificate, and call tracking on Front Runner. Ad budget is the only thing billed separately, and you pay it to Google or Meta directly.

Do I own my website and accounts?

Yes. Your Google profile, social pages, domain and website content belong to you. If you leave, you keep all of it.

Why is this cheaper than other agencies?

Larger agencies often charge $1,000 or more a month to cover offices and staff. Savant is one person with good systems and a focused list of services.

Can you guarantee I'll be #1 on Google?

No, and nobody honestly can. I can guarantee the work gets done every week and that you'll see the results each month.

Do you only work in Northwest Arkansas?

I meet in person across Northwest Arkansas and work remotely with businesses anywhere in the U.S.

  • Fayetteville
  • Springdale
  • Rogers
  • Bentonville
  • Siloam Springs
  • Lowell
  • Bella Vista
  • Centerton
  • Remote, anywhere in the U.S.

Free checkup

See how your business shows up online.

Send your business name and town. Within two days you'll get a one-page checkup: what's working, what's costing you customers, and what fixing it would take.

Call or text (903) 705-2414
Email hello@savantmarketingco.com