I work with service businesses in Bentonville, Rogers, Springdale, Fayetteville, Siloam Springs and the towns around them. The plans are the same for everyone. What changes is where I start, because a plumber, a salon and a real estate agent get found in different ways.
Home services and trades
Plumbing, HVAC, electrical, roofing, fencing, landscaping, cleaning
Common problems
- Fewer Google reviews than competitors
- One page covering every service, so you show up for one search
- Paying lead sites for jobs you could get directly
Where I start
- A review request by text after each job
- Weekly Google posts with real job photos
- A page for each service and the towns you cover
Usually: Working Presence
Auto repair, tire and body
General repair, diagnostics, tires, quick lube, collision
Common problems
- Hours or phone number wrong on at least one site
- No website, or one that's hard to use on a phone
- Strong word of mouth but few Google reviews
Where I start
- Fix every listing so the details match
- Ask your regulars for reviews
- A simple site with tap-to-call
Usually: Foundation or Working Presence
Real estate agents and teams
Solo agents, small teams, independent brokerages
Common problems
- The brokerage website gets the leads, not you
- No Google profile of your own
- AI search tools don't mention you by name
Where I start
- Your own Google profile and a site you control
- Listing videos and MLS-compliant listing copy
- Monthly AI search checks and profile fixes
Usually: Front Runner
Restaurants and food trucks
Restaurants, coffee shops, bakeries, food trucks, caterers
Common problems
- An old menu or hours on Google and Yelp
- Customer photos look better than yours
- Reviews nobody has answered
Where I start
- Menu, hours and specials kept the same everywhere
- Fresh food photos and weekly posts
- Every review answered within two days
Usually: Working Presence
Salons, barbers and wellness
Hair, nails, barbers, massage, fitness studios
Common problems
- No booking link on your Google profile
- Only on Instagram, so you don't show up on Maps
- Before-and-after photos that never get posted
Where I start
- A booking button on Google, Facebook and Instagram
- Before-and-after posts from your phone photos
- A review request after each appointment
Usually: Working Presence
Other local services
Insurance, bookkeeping, pet grooming, farm and ranch services, small-town shops
Common problems
- Listed under the wrong category on Google
- Nobody has time to post
- A website that hasn't changed in years
Where I start
- Correct categories, photos and description
- Posts written for you and sent for a quick OK
- A simple, current site
Usually: Foundation